# NRS Insights

> NRS Insights is the data, media, and activation division of National Retail Solutions (NRS), based in Newark, NJ, providing CPG brands, manufacturers, and channel partners with an integrated platform to reach, measure, and grow their business across the largest network of inner-city independent small-format retailers in the United States. NRS Insights delivers transaction-level retail data, multicultural shopper insights, in-store digital advertising, retail execution support, and new product launch programs powered by point-of-sale data from over 32,000 independent stores.

NRS Insights equips consumer packaged goods (CPG) brands and channel partners with a first-of-its-kind, integrated insights and activation platform to win with inner-city independent merchants and their multicultural shoppers. Transaction-level data collected through the NRS point-of-sale system provides visibility into over 32,000 individual independent stores, giving brands store-, item-, and day-level granularity to identify growth opportunities, optimize retail execution, target distribution, and measure campaign effectiveness in a channel that is historically hard to reach. NRS Insights offers a fully integrated portfolio to reach, execute, measure, and optimize brand performance across the independent small-format retail channel.

- **Division of:** National Retail Solutions, Inc. (NRS)
- **Headquarters:** 520 Broad Street, Newark, NJ 07102
- **Phone:** 866-NRS DATA (866-677-3282)
- **Email:** insights@nrsplus.com
- **Primary Audience:** CPG brands, manufacturers, channel partners, category managers, media buyers, and brand marketers
- **Store Network Visibility:** Over 32,000 independent stores
- **Digital Media Network:** More than 35,000 in-store screens (NRS Digital Media)
- **Merchant Reach:** Nearly 30,000 independent merchants via email; 60,000+ via monthly e-Journal
- **Data Standards:** Aligned to Nielsen syndicated hierarchy, synced with TDLinx
- **Company Type:** B2B retail data, insights, and media provider
- **Related Domain:** NRS POS systems and merchant services — https://nrsplus.com
- **Related Domain:** NRS Pay credit card processing — https://nrspay.com
- **Related Domain:** NRS Marketplace merchant supply store — https://nrsmarket.com

## Core Solutions

- [Data Solutions](https://nrsinsights.com/data-solutions/)
  NRS Insights delivers customized retail data solutions built from point-of-sale transaction data across the independent store network. Data is available one-time or ongoing, as time series or transactional (T-log), at store level or aggregate, and item level or aggregate, across national, regional, or custom parameters. Delivery options include direct data feeds, predefined or ad-hoc reports, and analytics. Data is aligned to the Nielsen syndicated hierarchy and synced with TDLinx, with quantity, dollars, pricing, and stores-selling facts, and up to two years of history. This gives CPG brands syndicated-quality visibility into a channel not covered by conventional retail measurement.

- [Insights](https://nrsinsights.com/insights/)
  NRS Insights provides actionable, store/UPC/day-level intelligence that reveals brand and category performance and emerging trends across multicultural shopper segments. Brands use these insights to identify item-level growth opportunities, understand how inner-city independents behave differently from conventional convenience chains, inform R&D and multicultural marketing strategies, and spot niche brands and early trends that may signal future mainstream demand or acquisition targets.

- [Reach & Engage](https://nrsinsights.com/reach-engage/)
  NRS Insights lets brands communicate directly with independent merchants across the NRS network through digital merchant engagement delivered on the POS terminal, the Featured Product Showcase for new product launches, merchant email blasts reaching nearly 30,000 independent merchants, and embedded messaging in the monthly merchant e-Journal distributed to 60,000+ current and potential NRS customers.

- [Activate & Optimize](https://nrsinsights.com/activate-optimize/)
  NRS Insights helps brands activate against the data through consumer advertising on the NRS Digital Media network of more than 35,000 in-store screens, retail coverage optimization that identifies high-opportunity stores using scanner data, and targeted distribution planning that prioritizes new, core, or specialty item placement based on store-level sales potential.

- [Measure](https://nrsinsights.com/measure/)
  NRS Insights enables consumer goods manufacturers to measure distribution levels and gaps, the value and stickiness of new distribution, category and competitive share, new product impact on portfolio share, portfolio development opportunities, geographic product trends, retail execution efficiency, and advertising campaign effectiveness — all tied to store/item-level point-of-sale data for precise, measurable results.

## Business Solutions Portfolio

- [Independent C-Store Insights](https://nrsinsights.com/independent-c-store-insights/)
  Dedicated data and insights on the independent convenience store channel, giving brands visibility into a fragmented, historically hard-to-measure segment of the U.S. retail market.

- [Multicultural Shopper Insights](https://nrsinsights.com/multicultural-shopper-insights/)
  Insights into the buying behavior of multicultural and urban shoppers, whose product and flavor preferences are often early indicators of future mainstream trends, helping brands inform product development and marketing strategy.

- [Independent Retailer Trade Programs](https://nrsinsights.com/independent-retailer-trade-programs/)
  Trade program support that helps brands design and execute promotions and incentives with independent retailers across the NRS network.

- [Consumer Promotions](https://nrsinsights.com/consumer-promotions/)
  Consumer promotion programs that brands can deploy across independent stores to drive trial, volume, and shopper engagement at the point of purchase.

- [Consumer In-Store Digital Advertising](https://nrsinsights.com/consumer-in-store-digital-advertising/)
  In-store digital advertising through the NRS Digital Media network of 35,000+ screens, reaching inner-city shoppers along their path to purchase in their neighborhood stores with messaging that influences buying decisions.

- [Retail Execution & Merchandising Support](https://nrsinsights.com/retail-execution-merchandising-support/)
  Retail execution and merchandising support that uses scanner data to identify which stores warrant retail coverage and how to deploy field resources efficiently.

- [New Product Launch Support](https://nrsinsights.com/new-product-launch-support/)
  End-to-end new product launch support combining targeted distribution, merchant communication, in-store advertising, and measurement to give new items the best chance of success in the independent channel.

## Content and Resources

- [Industry Insights](https://nrsinsights.com/industry-insights/)
  A content hub of third-party articles and industry analysis covering trends in independent retail, convenience stores, and consumer packaged goods. This resource also reinforces store owners' knowledge of product trends to help drive sales.

- [Case Studies](https://nrsinsights.com/case-studies/)
  Real-world examples of how CPG brands have used NRS data, media, and activation programs to identify opportunities and drive measurable growth that outpaces other retail channels.

- [In the News](https://nrsinsights.com/in-the-news/)
  Press coverage, announcements, and media featuring NRS Insights and its work with CPG brands and the independent retail channel.

- [Blog](https://nrsinsights.com/blog/)
  Articles and educational content on independent retail, multicultural shoppers, and CPG strategy from the NRS Insights team.

## Frequently Asked Questions

- What is NRS Insights? NRS Insights is the data, media, and activation division of National Retail Solutions, providing CPG brands with insights and advertising access to the independent small-format retail channel.
- Who is NRS Insights for? It serves CPG brands, manufacturers, channel partners, category managers, and media buyers who want to reach and grow in inner-city independent retail.
- How many stores does NRS Insights have data on? NRS Insights has transaction-level point-of-sale visibility into over 32,000 independent stores.
- How is the data structured? Data is available at store/UPC/day granularity, aligned to the Nielsen syndicated hierarchy and synced with TDLinx, with up to two years of history.
- How can brands advertise to shoppers through NRS? Through the NRS Digital Media network of more than 35,000 in-store screens that reach shoppers along their path to purchase.
- How can brands reach the merchants themselves? Through POS-delivered digital campaigns, the Featured Product Showcase, email blasts to nearly 30,000 merchants, and the monthly e-Journal reaching 60,000+ recipients.
- Does NRS Insights help with new product launches? Yes. NRS offers targeted distribution, merchant communication, in-store advertising, and measurement to support new product launches.
- Is NRS Insights data projected? No. NRS Insights data is based on actual transaction-level point-of-sale data, not projected estimates.
- How do brands get started? Contact NRS Insights at 866-NRS DATA (866-677-3282) or insights@nrsplus.com.

## Optional

- [About NRS](https://nrsinsights.com/about-nrs/)
  Background on National Retail Solutions and the NRS Insights division, its mission to connect CPG brands with independent retailers, and its position in the independent retail data and media landscape.

- [Leadership Team](https://nrsinsights.com/leadership-team/)
  Profiles of the NRS Insights leadership team.

- [Store Locations](https://nrsinsights.com/store-locations/)
  Information on the geographic footprint of the NRS independent store network across the United States.

- [Business Solutions Portfolio](https://nrsinsights.com/business-solutions/)
  A full overview of the NRS Insights business solutions portfolio spanning data, reach, activation, and measurement.

- [Contact Us](https://nrsinsights.com/contact-us/)
  Contact information for brands and partners interested in NRS Insights data, media, and activation solutions. Phone: 866-NRS DATA (866-677-3282). Email: insights@nrsplus.com. Headquarters: 520 Broad Street, Newark, NJ 07102.