“Our Mission is to equip CPG Brands with a first-of-its kind, integrated insights and activation platform to win with inner-city independent merchants and shoppers.”
At NRS, we work with CPG Brands and channel partners to help you understand the dynamics of the inner-city independent retailer. These insights enable you to maximize sales potential at the local level while informing broader strategies about the urban marketplace and its multicultural shopper.
We offer a fully integrated portfolio to reach, execute, measure, and optimize your brand performance in the industry’s largest network of inner-city independent small format stores.
Available at store/upc/day detail directs where you need to go and what you need to do to realize maximum growth.
Insightful
Robust panel reveals brand and category performance and emerging trends across multicultural shopper segments to help inform broader brand marketing and even acquisition strategies.
Value & Benefits
Increase profit and market share
Identify actionable growth opportunities at the item/store level.
Improve effectiveness of Retail Execution resources and spend
Identify stores that could be considered for retail coverage based on performance criteria.
Develop measurable micro-market tactics
Understand how the inner-city independent behaves different from Conventional Convenience Chains and formulate a plan to leverage those insights.
Inform R&D and Multicultural Marketing strategies
Glean insights into product or flavor trends of multicultural shoppers that are early indicators of future mainstream trends.
Inform acquisition strategy
Identify niche brands/manufacturers that should be considered for your client's acquisition strategy.
Reach & engage
Digital Merchant Engagement
Communicate mission critical product or program information with all of select merchants across the NRS network with a customized digital campaign delivered through the NRS POS terminal.
Featured Product Showcase
Inform the NRS network of New Product launches or stay top-of-mind with core product messaging by participating in the digital Featured Product Showcase, the most affordable way to communicate to all of our stores.
Merchant e-Mail Blast
Reach over nearly 28K Independent Merchants through a customized e-Mail blast with messaging around a new product, promotion, or other information critical for the merchant to know.
Merchant e-Journal
Embed your messaging within our monthly e-Journal that includes educational blog articles and accompanying advertising; Distribution to 60K+ current and potential NRS customers.
Activate & optimize
Consumer Advertising
NRS Digital Media Network of more than 32,000 screens enables Brands to reach inner-city shoppers along their path-to-purchase in their essential, neighborhood stores with messaging that can influence their buying decisions.
Retail Coverage
Leveraging the scanner data from the Point of Sale system, NRS can incorporate your retail coverage criteria and identify high opportunity stores within the NRS Network that are not on your current retail coverage model.
Targeted Distribution
Ideal for New, Core, or Specialty items, NRS can helps Brands create targeted-store level distribution plans that use NRS store-level scanner data to prioritize new distribution opportunities based on stores with the highest sales potential.
Measure
It begins and ends with the data. The NRS store/item level point-of-sale data enables Consumer Goods Manufacturers to measure:
• Current distribution levels and identify stores not selling • The value of a point of distribution and the stickiness of new distribution • Category share of your products and your competition • The impact that your new product or a competitive new product has on your portfolio share • Development opportunities for your product portfolio • Geographical influences on product trends • The efficiency of current retail execution spend • The effectiveness of an advertising campaign
The actionability of the store-level data equips Brands with the necessary insights to design tactics with precise specificity that is tied to a measurable result.
Brands utilizing NRS data to identify, quantify and activate opportunities have realized growth through the NRS network that outpaces other retail channels.
