NRS Adds CPG Strategic Data and Insights Member to the Team

The NRS Advertising and Data team is excited to announce the addition of Brandon Thurber as the Director of Media Measurement & Scan Data Insights. In this role, Brandon is responsible for measurement and

St. Patrick’s Day “Irish” Alcoholic Beverage Sales Surge in Inner-City Independents – One Year After COVID-19 was Declared a “Global Pandemic”

St. Patrick’s Day has the long-standing reputation for being the biggest single day for US alcohol consumption. COVID-19 put a damper on celebrations in 2020 – as that week coincided with the “pandemic”