National Retail Solutions, Inc. is pleased to announce that NRSInsights has joined the Category Management Association (CMA/SIGMA). With over 22K stores in its network, NRSInsights represents the broadest store-level scanner data set for independent small format merchants in the U.S. and offers a precise lens into urban and multicultural shopper behaviors.
“The CMA/SIGMA mission aligns with NRSInsights vision to become the dataset of record for retail measurement for small format independent outlets in the U.S. that enables meaningful category and brand growth within the network. Often overlooked by Category Management and Shopper Insights teams due to its fragmentation and prior unavailability of reliable data, the independent small format sector is an increasingly important part of the Omnichannel.” explains Suzy Silliman, SVP Data Strategy and Sales. “We are excited to engage with the members of CMA/SIGMA and contribute thought leadership and insights that are first of its kind for the association.”