Measure

It begins and ends with the data. The NRS store/item level point-of-sale data enables Consumer Goods Manufacturers to measure:

• Current distribution levels and identify stores not selling
• The value of a point of distribution and the stickiness of new distribution
• Category share of your products and your competition
• The impact that your new product or a competitive new product has on your portfolio share
• Development opportunities for your product portfolio
• Geographical influences on product trends
• The efficiency of current retail execution spend
• The effectiveness of an advertising campaign

The actionability of the store-level data equips Brands with the necessary insights to design tactics with precise specificity that is tied to a measurable result.

Brands utilizing NRS data to identify, quantify and activate opportunities have realized growth through the NRS network that outpaces other retail channels.