Consumer In-Store Digital Advertising
Through NRS Digital Media, you can reach the urban shopper with your brand messaging where they shop. With a network of over 32,000 digital screens your campaign can be seen by shoppers throughout their path-to-purchase and influence their buying decisions.
Shoppers of the NRS network of merchants are ready to buy and in-store advertising:
- Encourages impulse buys
- Introduces new products
- Promotes current promotions
- Supports cross-promotions
- Reinforces messaging conveyed through other vehicles
The NRS point-of-sale data enables quantitative measurement against the campaign including:
- Sales Lift
- Source of Volume
- ROI
- A-B Testing