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Available at store/upc/day detail directs where you need to go and what you need to do to realize maximum growth.
Robust panel reveals brand and category performance and emerging trends across multicultural shopper segments to help inform broader brand marketing and even acquisition strategies.
Value & Benefits
Increase profit and market share
Identify actionable growth opportunities at the item/store level.
Improve effectiveness of Retail Execution resources and spend
Identify stores that could be considered for retail coverage based on performance criteria.
Develop measurable micro-market tactics
Understand how the inner-city independent behaves different from Conventional Convenience Chains and formulate a plan to leverage those insights.
Inform R&D and Multicultural Marketing strategies
Glean insights into product or flavor trends of multicultural shoppers that are early indicators of future mainstream trends.
Inform acquisition strategy
Identify niche brands/manufacturers that should be considered for your client’s acquisition strategy.