973.438.5108 insights@nrsplus.com

THE BLACK BOX OF DATA:

UNDERSTANDING MULTICULTURAL CONSUMER PURCHASING HABITS IN URBAN MARKETS ACROSS THE USA

NATIONAL RETAIL SOLUTION ENABLES DEEPER INSIGHTS INTO ETHNIC NEIGHBORHOOD SHOPPING TRENDS

National Retail Solutions, a subsidiary of IDT Corporation (NTSE: IDT), provides a state-of-the-art point of sale solution to independent c-stores, mini marts, bodegas, liquor and tobacco stores across the United States. We are the only organization today that captures daily point of sale data from 7,500+ cooperating retailers across 45 states. We receive over twenty two million transactions monthly, and are consistently increasing our coverage at an average monthly rate of 300 stores. With our POS system, we integrate a customer membership loyalty discounts program. This robust loyalty program enables manufacturers to offer coupons to this segment.

1B+ MONTHLY AD IMPRESSIONS

25M+ MONTHLY POS TRANSACTIONS

LOCATIONS ACROSS THE UNITED STATES

NEW POS UNITS INSTALLED MONTHLY

PRODUCT OFFERING AND FEATURES

National Retail Solutions provides the broadest coverage and most accurate urban market view. This information enables companies to understand opportunities within the ethnic market channel and develop strategies with this growing consumer. With this information on hand, you can begin building long term success with these multicultural consumers.

OUR RETAILER INFORMATION CAN HELP ANSWER THESE QUESTIONS…

WHO ARE THESE CONSUMERS BY ETHNICITY AND COUNTRY OF ORIGIN?


HOW OFTEN ARE THEY BUYING MY BRANDS?


HOW DOES MY CATEGORY AND BRAND PERFORM WITH THESE CONSUMERS?


WHAT IS THEIR AVERAGE BASKET SIZE PER DAY, PER WEEK AND BY STORE?


WHICH COMPETITIVE ITEMS ARE SELLING BEST?


WHAT IS THE BEST SELLING PRODUCT BY PRICE, SIZE, FLAVOR, ETC. BY MARKET OR ACCOUNT?

CORE BENEFITS

  • ELIMINATE BLIND SPOTS IN THE ETHNIC RETAIL ARENA
  • GROW YOUR BUSINESS WITHIN THIS UNTAPPED CHANNEL
  • IDENTIFY KEY AREAS OF OPPORTUNITIES AND ASSESS PERFORMANCE BY BETTER UNDERSTANDING HOW DEVELOPED YOUR BRANDS AND CATEGORY ARE AMONG THESE CONSUMERS
  • GAIN A BETTER UNDERSTANDING OF WHETHER YOUR BRANDS ARE GETTING THEIR FAIR SHARE OF THE ETHNIC CHANNEL
  • IMPROVE ACTIVATION BY BETTER UNDERSTANDING YOUR PERFORMANCE AND DEVELOPING PROGRAMS TO DRIVE RESULTS FOR YOU AND THE RETAILER
  • UNDERSTAND YOUR MARKET SHARE AGAINST YOUR COMPETITORS, SO YOU CAN DEVELOP BETTER TACTICS TO GROW YOUR BUSINESS WITHIN THIS UNTAPPED CHANNEL

GROWTH OPPORTUNITY

Multicultural consumers have a hugely important impact on the marketplace, due to their booming population, expanding buying power and market growth. The multicultural consumer is redefining the American consumer landscape. These are today’s consumer, who will continue to grow and outpace the growth of non-Hispanic whites. It is key to gain their loyalty for your brands now, and not years from now when it will be to late. Understanding multicultural purchasing habits in the independent ethnic retail channel enables companies to grow their brands with this powerful group.

EXPLORE OPPORTUNITIES. GET INSIGHTS.

CALL 973.438.5108  | EMAIL INSIGHTS@NRSPLUS.COM