THE BLACK BOX OF DATA:
UNDERSTANDING MULTICULTURAL CONSUMER PURCHASING HABITS IN URBAN MARKETS ACROSS THE USA
NATIONAL RETAIL SOLUTION ENABLES DEEPER INSIGHTS INTO ETHNIC NEIGHBORHOOD SHOPPING TRENDS
National Retail Solutions, a subsidiary of IDT Corporation (NTSE: IDT), provides a state-of-the-art point of sale solution to independent c-stores, mini marts, bodegas, liquor and tobacco stores across the United States. We are the only organization today that captures daily point of sale data from 7,500+ cooperating retailers across 45 states. We receive over twenty two million transactions monthly, and are consistently increasing our coverage at an average monthly rate of 300 stores. With our POS system, we integrate a customer membership loyalty discounts program. This robust loyalty program enables manufacturers to offer coupons to this segment.
1B+ MONTHLY AD IMPRESSIONS
25M+ MONTHLY POS TRANSACTIONS
LOCATIONS ACROSS THE UNITED STATES
NEW POS UNITS INSTALLED MONTHLY
PRODUCT OFFERING AND FEATURES
National Retail Solutions provides the broadest coverage and most accurate urban market view. This information enables companies to understand opportunities within the ethnic market channel and develop strategies with this growing consumer. With this information on hand, you can begin building long term success with these multicultural consumers.
OUR RETAILER INFORMATION CAN HELP ANSWER THESE QUESTIONS…
WHO ARE THESE CONSUMERS BY ETHNICITY AND COUNTRY OF ORIGIN?
HOW OFTEN ARE THEY BUYING MY BRANDS?
HOW DOES MY CATEGORY AND BRAND PERFORM WITH THESE CONSUMERS?
WHAT IS THEIR AVERAGE BASKET SIZE PER DAY, PER WEEK AND BY STORE?
WHICH COMPETITIVE ITEMS ARE SELLING BEST?
WHAT IS THE BEST SELLING PRODUCT BY PRICE, SIZE, FLAVOR, ETC. BY MARKET OR ACCOUNT?
ELIMINATE BLIND SPOTS IN THE ETHNIC RETAIL ARENA
GROW YOUR BUSINESS WITHIN THIS UNTAPPED CHANNEL
IDENTIFY KEY AREAS OF OPPORTUNITIES AND ASSESS PERFORMANCE BY BETTER UNDERSTANDING HOW DEVELOPED YOUR BRANDS AND CATEGORY ARE AMONG THESE CONSUMERS
GAIN A BETTER UNDERSTANDING OF WHETHER YOUR BRANDS ARE GETTING THEIR FAIR SHARE OF THE ETHNIC CHANNEL
IMPROVE ACTIVATION BY BETTER UNDERSTANDING YOUR PERFORMANCE AND DEVELOPING PROGRAMS TO DRIVE RESULTS FOR YOU AND THE RETAILER
UNDERSTAND YOUR MARKET SHARE AGAINST YOUR COMPETITORS, SO YOU CAN DEVELOP BETTER TACTICS TO GROW YOUR BUSINESS WITHIN THIS UNTAPPED CHANNEL
Multicultural consumers have a hugely important impact on the marketplace, due to their booming population, expanding buying power and market growth. The multicultural consumer is redefining the American consumer landscape. These are today’s consumer, who will continue to grow and outpace the growth of non-Hispanic whites. It is key to gain their loyalty for your brands now, and not years from now when it will be to late. Understanding multicultural purchasing habits in the independent ethnic retail channel enables companies to grow their brands with this powerful group.