NRS is pleased to announce that Swisher International has entered into a 2-year data license renewal for its point-of-sale scanner data from over 11,000 independent convenience and other small format outlets.
“It is exciting to continue to work with Swisher to unlock the opportunity within the NRS independent tobacco licensed retailers” explained Vanessa Strain, Vice President of Sales with NRS. “Brands that understand the value and upside of these stores and activate the insights derived from our first of its kind data set have enjoyed growth that outpaces the Industry.”
“The NRS data has given Swisher a line of sight into a segment of retail that has been hard for us to read. This dataset has enabled us to both build out brand strategies tailored to the Independent and also act tactically against sizable store-level opportunities,” said Greg Schmidt Senior Director of Business Analytics at Swisher International. “We have just scratched the surface with our efforts,” he concluded.
About National Retail Solutions (NRS):
National Retail Solutions operates a point-of-sale (POS) terminal-based platform for independent retailers and bodega owners nationwide. The platform provides a robust portfolio of tools to help these retailers compete more effectively, including inventory tracking, store statistics, user management, integration with Boss Revolution® communication and payment services, and integration with the BR Club loyalty program. Consumer packaged goods (CPG) suppliers are able to leverage the NRS platform to provision promotions, coupons and special offers to independent retailers and their predominantly urban customer bases nationwide. NRS is a subsidiary of IDT Corporation (NYSE: IDT).
About Swisher:
Swisher is built on a long-standing passion to deliver superior products and lasting connections. They continue to find new ways to fulfill our mission of being the leading source of iconic brands, products, and experiences adult consumers desire more than any other. As a company, Swisher has evolved from making superior tobacco products to helping adult consumers discover what inspires them through experiences that promote culture and lifestyle.