NRS is pleased to announce that Strategic Solutions International (SSI), Chicago-based Category Growth Management & Insights firm specializing in multicultural beauty, is now a client of the NRS scan data. SSI will be integrating urban independent beauty supply stores that operate the NRS POS system into its existing analytics engine to expand the coverage for their data-based insights and growth management platform.
“We’ve been talking with Romina and SSI for some time, as we share similar missions in supporting independent small business and bringing forth new and different insights from what the syndicated sources can provide”, explained Suzy Silliman – Sr. Vice President of Data Strategy and Sales with NRS. “With our rapid growth over the past two years, we have coverage in independent beauty retail that can broaden SSI’s knowledge base and drive greater value for these merchants and the brands that sell through this channel” she concluded.
“Independent beauty supply stores represent near half of the sales in key multicultural beauty categories”, said Romina Brown – CEO & President of Strategic Solutions International. “We have been reporting on this channel for over 5 years now. We are proud and excited to elevate and expand this program to allow for a more comprehensive approach to the Independent Beauty Supply Store Channel”
NRS is excited to see the game changing outcomes that SSI generates with the inclusion of our stores.