NRS is pleased to announce that Turning Point Brands has entered into a data license agreement for store-level point-of-sale scanner data for the independent Tobacco licensed retailers in the NRS Network.

“Turning Point competes in categories that are underdeveloped in the NRS network yet appeal to its shoppers” explained Suzy Silliman, Senior VP of Data Strategy and Sales with NRS. “Through the data, we are helping TPB pin-point and quantify development opportunities which result in a “win” for their brands, our merchants, AND the shoppers. This is a perfect example of the NRS store and item level data driving activation, which is the holy grail for profitable growth,” she concluded.

“We are able to maximize our sales efforts by being a data driven organization” states Lance Berg, TPB VP of Business Intelligence. “NRS provides us with a powerful resource to identify retail opportunity in markets that are not captured in our other data sources, and then quickly deploy sales efforts to expand distribution in these stores.”

National Retail Solutions operates the most widely used point-of-sale (POS) terminal-based platform for independent retailers and bodega owners nationwide. The platform provides a robust portfolio of tools to help these retailers compete more effectively, including inventory tracking, store statistics, user management, integration with Boss Revolution® communication and payment services, and integration with the BR Club loyalty program. Consumer packaged goods (CPG) suppliers gain visibility into these stores through the real-time scanner data and leverage the NRS platform to provision promotions, coupons and special offers to independent retailers and their predominantly urban customer-base nationwide.