It begins and ends with the data. The NRS store/item level point-of-sale data enables Consumer Goods Manufacturers to measure:
• Current distribution levels and identify stores not selling • The value of a point of distribution and the stickiness of new distribution • Category share of your products and your competition • The impact that your new product or a competitive new product has on your portfolio share • Development opportunities for your product portfolio • Geographical influences on product trends • The efficiency of current retail execution spend • The effectiveness of an advertising campaign
The actionability of the store-level data equips Brands with the necessary insights to design tactics with precise specificity that is tied to a measurable result.
Brands utilizing NRS data to identify, quantify and activate opportunities have realized growth through the NRS network that outpaces other retail channels.
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