Analyzing the Future of Hard Seltzer

Analyzing the Future of Hard Seltzer

There is quite a buzz around RTD Cocktails and its boom on the scene in 2021. Some analysts are studying social media conversations to predict the growth potential of the new segment. According to Barron’s, Instagram conversations about prepared cocktails is at about...
A Tale of Two Convenience Channels

A Tale of Two Convenience Channels

The 2020 results are in. Whether you are using IRI, Nielsen or NACS SOTI, it was a tough year for many categories in the convenience channel. Optimized to focus on immediate consumption and its namesake “convenience,” grab-and-go eating occasions were put on...