Throughout our daily existence, there are countless examples of local urban culture or trends going national or even global. Whether that be art, music, fashion, or food – what’s “hot” today across the general population was often birthed in a metro market where cultural diversity is the primary influencer. For anyone who has their finger on the pulse of fast-moving consumer goods’ trends, mainly food and beverage, looking into urban sales performance can often reveal the next mainstream “hot” category or product.